Privacy Policy

Last updated: May 6, 2026

1. Introduction

Welcome to My Magic Moments. We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service to create personalised children's storybooks and colouring-in books.

2. Information We Collect

2.1 Personal Information

When you create an account or place an order, we collect:

  • Name and email address
  • Phone number
  • Shipping address
  • Payment information (processed securely through PayFast)

2.2 Personalisation Information

To create your personalised book, we collect:

  • Child's name, age, and interests
  • Photos uploaded for character creation
  • Names and descriptions of supporting characters (siblings, pets, etc.)
  • Adventure theme and illustration style preferences
  • Dedication messages and special occasion information

2.3 Technical Information

We automatically collect certain technical information, including:

  • IP address and browser type
  • Device information and operating system
  • Cookies and similar tracking technologies
  • Usage data and analytics

3. How We Use Your Information

  • Create and deliver your personalised storybooks
  • Process payments and fulfil orders
  • Communicate with you about your order status
  • Provide customer support and respond to inquiries
  • Send marketing communications (with your consent)
  • Improve our Service and develop new features
  • Prevent fraud and ensure security
  • Comply with legal obligations

4. AI-Generated Content

Your photos and personalisation information are processed by artificial intelligence systems to generate unique stories and illustrations. This processing occurs securely within our systems or through trusted AI service providers. The AI-generated content is created solely for your personalised book and is not used to train AI models or for any other purpose without your explicit consent.

5. How We Share Your Information

  • Service Providers: Third-party companies that help us operate our Service (payment processing, shipping, hosting, AI services)
  • Printing Partners: To print and produce your personalised books
  • Legal Requirements: When required by law or to protect our rights
  • Business Transfers: In connection with a merger, acquisition, or sale of assets

We do not sell your personal information to third parties. All service providers are contractually obligated to protect your information and use it only for the purposes we specify.

6. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure, or destruction. These measures include encryption, secure servers, access controls, and regular security assessments. However, no method of transmission over the Internet is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our Service is designed for use by adults (18 years or older) to create books for children. We do not knowingly collect personal information directly from children under 13. Parents and guardians are responsible for providing all information about their children. If you believe we have inadvertently collected information from a child under 13, please contact us immediately.

8. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required by law. You may request deletion of your data at any time:

  • Book-specific data removal: Upon request, we will permanently remove all personal data associated with a specific book, including uploaded photos, character names, story content, and generated illustrations. Non-sensitive order information is retained for accounting and legal compliance. This action is irreversible.
  • Account deletion: Upon request, we will delete your account and all associated personal data. This action is irreversible.

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information
  • Restriction: Request restriction of processing in certain circumstances
  • Portability: Request transfer of your data to another service
  • Objection: Object to processing of your personal information
  • Withdrawal of Consent: Withdraw consent for marketing communications

10. Cookies and Tracking

We use cookies and similar tracking technologies to enhance your experience, analyse usage patterns, and deliver personalised content. You can control cookies through your browser settings, but disabling cookies may limit your ability to use certain features of our Service.

11. Third-Party Links

Our Service may contain links to third-party websites or services. We are not responsible for the privacy practices of these third parties. We encourage you to review the privacy policies of any third-party sites you visit.

12. International Data Transfers

Your information may be transferred to and processed in countries other than South Africa. We ensure that appropriate safeguards are in place to protect your information in accordance with this Privacy Policy and applicable data protection laws.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us via the contact form on our website.

15. South African Data Protection

This Privacy Policy is designed to comply with the Protection of Personal Information Act (POPIA) and other applicable South African data protection laws. If you have concerns about how we handle your personal information, you have the right to lodge a complaint with the Information Regulator of South Africa.