Privacy Policy

Last updated: 15 May 2026

1. Introduction

Welcome to Tale Time Studio.

We respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and share your personal information when you visit our website, place an order, create an account, upload content or interact with our services.

Tale Time Studio creates personalised children's storybooks and colouring-in books for customers in South Africa. Because our products are personalised, we need to collect certain information from you to create, process and deliver your order.

This Privacy Policy should be read together with our Terms and Conditions.

2. The information we collect

We may collect the following types of information:

2.1 Personal and contact information

This may include:

  • your name and surname
  • email address
  • mobile number or telephone number
  • billing address
  • delivery address
  • account login details if you create an account

2.2 Order and payment information

This may include:

  • order details
  • product selections
  • transaction references
  • payment status information

Payments are processed through third-party payment providers such as PayFast. We do not store your full card details on our own systems.

2.3 Personalisation information

To create your personalised order, we may collect:

  • the child's name
  • age or age range
  • story preferences, themes or interests
  • illustration style preferences
  • uploaded photos
  • names or descriptions of supporting characters such as siblings, relatives, friends or pets
  • dedication messages
  • occasion-related details

2.4 Technical and usage information

When you use the website, we may automatically collect certain technical information such as:

  • IP address
  • browser type
  • device type
  • operating system
  • referring website or source
  • pages visited
  • time spent on pages
  • clicks, interactions and browsing behaviour
  • cookie and tracking data

3. How we use your information

We use your information to:

  • provide and operate the website
  • create, personalise and deliver your order
  • process payments
  • communicate with you about your order
  • send previews, updates and service messages
  • provide customer support
  • improve our products, website and customer experience
  • monitor website performance and usage
  • prevent fraud, abuse and security issues
  • comply with legal and regulatory obligations
  • send marketing communications where you have agreed to receive them

4. AI-assisted creation

Tale Time Studio uses digital tools and artificial intelligence-assisted workflows to help generate or refine personalised storybook and colouring-in book content.

Your uploaded photos, written details and personalisation information may be processed through our internal systems or trusted service providers to create the final product.

We do not use your personal information or uploaded photos to train public AI models for unrelated purposes without your consent.

5. How we share your information

We do not sell your personal information to third parties.

We may share your information where reasonably necessary with trusted third parties who help us run the business, such as:

  • payment providers
  • website hosting and storage providers
  • printing and production partners
  • courier and delivery providers
  • customer communication providers
  • analytics and advertising service providers
  • technology and AI service providers used to help create or support personalised products
  • professional advisers or authorities where legally required

We only share the information needed for the relevant purpose and require service providers to handle personal information responsibly.

6. Cookies, analytics and tracking

We may use cookies, pixels and similar technologies to:

  • keep the website functioning properly
  • remember preferences
  • understand how visitors use the website
  • improve performance and user experience
  • measure the effectiveness of our advertising and marketing

You can usually control cookies through your browser settings. If you disable certain cookies, some parts of the website may not function properly.

7. Children's information

Our website and services are intended for use by adults who are purchasing or creating personalised products for children.

We do not knowingly collect personal information directly from children through independent use of the website. Any information about a child that is submitted to us is provided by a parent, guardian or authorised adult as part of the order process.

By uploading a child's information or photo, you confirm that you are authorised to do so.

8. Data storage and retention

We keep personal information for as long as reasonably necessary to:

  • provide the service
  • complete and support your order
  • maintain business records
  • comply with legal, tax and accounting obligations
  • resolve disputes or enforce our rights

If you ask us to delete certain information, we will consider that request in line with our legal and operational responsibilities. In some cases, we may need to retain limited records for compliance purposes.

9. Your rights

Subject to applicable law, you may have the right to:

  • ask what personal information we hold about you
  • request correction of inaccurate or incomplete information
  • request deletion of personal information where appropriate
  • object to certain types of processing
  • withdraw consent for direct marketing
  • lodge a complaint if you believe your information has not been handled properly

To exercise any of these rights, please contact us using the details published on our website.

10. Security

We take reasonable technical and organisational steps to protect your personal information from loss, misuse, unauthorised access, disclosure or alteration.

No website or online system can ever be guaranteed to be completely secure, but we work to use appropriate safeguards and trusted providers to reduce risk.

11. International processing

Some of our service providers may store or process information outside South Africa. Where this happens, we take reasonable steps to ensure that appropriate protections are in place and that your personal information is handled in a manner consistent with this Privacy Policy and applicable law.

12. Third-party links and services

Our website may contain links to third-party websites, services or social platforms. We are not responsible for the privacy practices of those third parties. We encourage you to read their privacy policies before providing them with personal information.

13. Marketing communications

If you choose to receive marketing from us, we may send you updates, offers, product news or promotional content.

You can unsubscribe from marketing emails at any time by using the unsubscribe link in the email or by contacting us directly.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. Any updated version will be published on the website with a revised last updated date.

Your continued use of the website or services after changes are published means you accept the revised Privacy Policy.

15. South African privacy law

Tale Time Studio aims to process personal information in accordance with applicable South African law, including the Protection of Personal Information Act, 2013.

If you believe your personal information has not been handled correctly, you may contact us first so that we can try to resolve the issue. You may also have the right to lodge a complaint with the Information Regulator of South Africa.

16. Contact us

If you have any questions about this Privacy Policy or how we handle personal information, please contact Tale Time Studio through the contact details or contact form published on our website.